01Day 0–1
Brief
One page: product truth, audience, offer, what has already been tested and why it died.
- Product + offer audit
- Ad-account teardown
- Kill list of dead angles
Video creative for ecommerce
Good products. Unignorable creative.
Product films, paid-social cuts, creator-style edits and adaptation batches. Built for the feed, made to be tested, shipped in 21 days.
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Concept · built in code
15 s · concept cut · fictional product
00:00
Focalvero — video creative for ecommerce
You can buy more traffic tomorrow. You cannot buy a hook that still works in week three. We ship the next angle before the last one fatigues: concepts, cuts, tests, read-out, repeat.
- 18cuts from one master
- 21days to read-out
- 1shoot day
Formats
Every cut the feed asks for. One studio, one master, every placement.
- 01Product filmThe master. One cinematic piece that establishes the product as an object worth wanting.
- 02Paid-social cutsHook in the first 1.2 seconds, payoff by second six, CTA that survives the mute button.
- 03Creator-style editsNative, handheld, unpolished on purpose. Scripted so the claim lands; edited so it never feels like an ad.
- 04Product demosShow the mechanism. Objection-first structure: the doubt, the proof, the close-up.
- 05Motion graphicsType, price, and claim as the hero. No footage needed, no creator needed, ships in days.
- 06Ad adaptationOne master recut into every ratio, length and hook variant. Frame-safe, caption-safe, sound-off safe.
Ad adaptation
One master. Every ratio, hook and length, without a re-shoot.
A winning ad is not one file. It is a family. We build the master so the recuts are a layout problem, not a production problem. Try it: every switch below re-lays the same concept, live.
- 18cuts from one master
- 1shoot day, then layout
- 3–5days to ship a batch
Your morning coffee tastes like the cup.
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Reels · TikTok · Shorts
Ratio
Hook
Length
The Creative Sprint · 21 days
Three concepts. Six finished cuts. A test plan and a read-out.
02Day 2–4
Concepts
Three distinct angles with hook lines, storyboards and the hypothesis each one tests.
- 3 angles, 5 hooks each
- Storyboards
- One hypothesis per angle
03Day 5–9
Production
Shoot, generate or assemble. Product-first, sound-off first.
- 1 shoot day or footage intake
- Creator or generative where it wins
- Every generated frame disclosed
04Day 10–12
Cuts
Six finished ads across ratios and lengths, native captions, end cards, naming convention.
- 6 ads in 9:16, 4:5, 1:1
- Captions, supers, end cards
- Named for your ad account
05Day 13–20
Test
Structured launch plan: budgets, audiences, kill rules, what a winner looks like in numbers.
- Budget + audience plan
- Kill rules by day 3
- Winner thresholds in numbers
06Day 21
Review
Results read-out. What won, why, and the next three angles to iterate from.
- Thumb-stop, hold, CPA per cut
- Why the losers lost
- Next 3 angles, priced
Then we do it again, faster, from what the numbers said.
Sprint detailsBrief
Review
How we think
- 01
The product is the hero. Everything else is lighting.
- 02
A hook is a promise made in 1.2 seconds. We keep it by second six.
- 03
Sound-off first. Captions are the script, not a courtesy.
- 04
Creative fatigue is a schedule, not a surprise. Ship the next angle before the last one dies.
- 05
Every cut is a hypothesis. The read-out is the deliverable.