Product film
The master. One cinematic piece that establishes the product as an object worth wanting.
- Ratio
- 16:9
- Length
- 15–45 s
- Use
- Hero placement, landing pages, YouTube pre-roll.
- Art direction and lighting plan built around the product's one true selling angle
- Macro, texture and mechanism shots that survive compression
- Delivered as a master plus a 15 s and 6 s cutdown
- Music and SFX licensed for paid use